Seven fill-in templates for the seven most common journey problems. You don't need all of them—you need the one that matches your stage. Each template walks you through the fix without starting from a blank page.
Don't work through all seven. Find your lowest-scoring stage from the Clarity Checklist and start with that template. A polished version of the wrong fix is still the wrong fix.
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Most journey fixes stall not because the diagnosis was wrong, but because there's no clear structure for the fix itself. You know your homepage isn't converting. You know the proof is in the wrong place. You sit down to fix it and the blank page wins.
These templates remove the blank page problem. Each one is a fill-in framework—a structured set of prompts that walks you through the fix for a specific stage, in the right order, without requiring you to invent the approach from scratch.
You supply the honest answers. The template supplies the structure.
Each template targets the specific problem for its stage. You don't need all seven—you need the one that matches your lowest-scoring section from the Clarity Checklist.
Rewrites your homepage so the right person knows within 10 seconds that it's for them. Walks through positioning, the primary problem statement, and the first call to action—in the right order.
Surfaces the questions a buyer is carrying at the consideration stage and builds answers that land before they have to ask. The doubt that goes unanswered at this stage is usually the one that kills the sale.
"She's so easy to work with" is nice. It's not trust. This template restructures existing testimonials to speak to outcomes, specific situations, and the doubt the buyer had before they bought.
The three emails that turn a transaction into a relationship. Most businesses go cold the moment someone pays—exactly when the buyer is most uncertain about the decision they just made.
For the buyers who got close and went quiet. Maps the specific doubt that surfaces at the decision stage and builds the response that addresses it directly—at the right moment, not after they've left.
A structured walkthrough of the first impression your business makes—before anyone reads a headline. What does the design signal? What does the positioning say about who this is for? What doubt is unaddressed in the first scroll?
Most referral programs fail because they ask too early or too generically. These prompts map the right moment to ask, the right framing, and the right follow-up for turning satisfied buyers into a reliable source of warm introductions.
The Fix Templates are step three in the range. They're designed to be used after you've identified which stage of your journey is the problem—either through the Leak Finder and Clarity Checklist, or through your own analysis.
If you haven't identified your primary leak yet, start with the free Leak Finder. Templates fix specific problems. They can't tell you which problems you have—and applying the wrong template to the wrong stage wastes both the template and your time.
If you know which stage is broken, these give you the exact framework to fix it.
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