The Leak Finder names the problem. The Clarity Checklist shows you where to find it — 20 yes/no questions across every layer of your buyer's path. Takes 20 minutes. No guessing about which section to fix first.
Work through the four sections as they actually are. Not how you want things to be — how they actually are right now. The scoring at the end will tell you where to focus first. A messy honest answer beats a tidy guess every time.
Also sent to your email. Opens in any modern browser — no software required.
You know your offer, your story and your process better than anyone. That's also why you're the worst person to evaluate whether your buyer's journey is clear. You fill in the gaps automatically. A stranger doesn't.
Most journey problems aren't copy problems. They're customer journey structure problems — the right information exists somewhere, but it's arriving at the wrong stage. Answering a question the buyer stopped asking two steps back.
This checklist gives you an outside perspective without the cost of hiring one.
Each section gives you a score out of 5. Your lowest section is where to start — not because it's the worst, but because it's working against everything above it.
Most founders assume people leave because of price or timing. Usually someone landed on the page, spent eight seconds trying to figure out if they were relevant, couldn't tell fast enough, and left. Most messaging is written by someone who already understands the offer. These five questions check whether a stranger would.
When someone isn't sure what to do next, they don't ask. They close the tab. No email, no DM, no "I was interested but got confused." Five questions. If the answer to any of them is no, that's where people are leaving.
Your buyers don't trust you yet. That's not an insult — it's true of every stranger who finds any business for the first time. The question isn't whether you're credible. It's whether your page proves it before it asks for anything. Five questions. Most pages fail at least one without knowing it.
You can have great messaging, clear CTAs and solid proof — and still lose people because you asked for too much too soon, or left them nowhere to go when they weren't quite ready. Sequence is the thing that makes everything else work together. It's also the thing almost nobody designs on purpose.
Each section gives you a number out of 5. Your total out of 20 tells you where to start. Your lowest section tells you what to fix first.
The Leak Finder is free because it's a diagnostic. It names the stage where the problem lives. The Clarity Checklist is $12 because it does the actual structural work of finding where in your journey the problem lives.
Free tools get downloaded and forgotten. A small payment changes the relationship with the work. It signals you're treating your business like a business, not a project.
One-time payment. No subscription. Instant access.
Do the work, get the result. Permanent access from the moment you pay. No refunds.