The Leak Finder names the problem. The Clarity Checklist shows you where to find it — 20 yes/no questions across every layer of your buyer's path. Takes 20 minutes. No guessing about which section to fix first.
Work through the four sections honestly. Not how you want things to be — how they actually are right now. The scoring at the end will tell you where to focus first. A messy honest answer beats a tidy guess every time.
Also sent to your email. Opens in any modern browser — no software required.
You know your offer, your story and your process better than anyone. That's also exactly why you're the worst person to evaluate whether your buyer's journey is clear. You fill in the gaps automatically. A stranger doesn't.
Most journey problems aren't copy problems. They're structure problems — the right information exists somewhere, but it's arriving at the wrong stage, answering a question the buyer stopped asking two steps back.
This checklist is designed to give you an outside perspective without requiring you to hire one.
Each section gives you a score out of 5. Your lowest section is where to start — not because it's the worst, but because it's working against everything above it.
Most founders assume people leave because of price or timing. Usually someone landed on the page, spent eight seconds trying to figure out if they were relevant, couldn't tell fast enough, and left. Five questions that tell you whether your messaging was written for you or for a stranger.
When someone isn't sure what to do next, they don't ask. They close the tab. No email, no DM, no "I was interested but got confused." Five questions that check whether your next steps are obvious at every stage — or whether you're losing people to ambiguity.
Your buyers don't trust you yet. That's not an insult — it's true of every stranger who finds any business for the first time. The question isn't whether you're credible. It's whether your page proves it before it asks for anything. Five questions that surface the trust gap most pages don't know they have.
You can have great messaging, clear CTAs and solid proof — and still lose people because you asked for too much too soon, or left them nowhere to go when they weren't quite ready. Sequence is the thing that makes everything else work together. It's also the thing almost nobody designs on purpose.
Each section gives you a number out of 5. Your total out of 20 tells you where to start. Your lowest section tells you what to fix first.
The Leak Finder is free because it's a diagnostic. It names the category of problem. The Clarity Checklist is $12 because it does the actual structural work of finding where in your journey the problem lives.
Free tools get downloaded and forgotten. A small payment changes the relationship with the work. It signals you're treating your business like a business, not a project. It's also the fastest $12 you'll spend on your marketing this year, because it tells you exactly where to stop spending money on things that aren't the problem.
One-time payment. No subscription. Instant download.